Location as a Service Market Analysts Predict Market to Reach New Heights

Location as a Service Market Size Was Valued at USD 2.68 Billion in 2023 and is Projected to Reach USD 18.56 Billion by 2032, Growing at a CAGR of 24% From 2024-2032.

The market for LaaS is these days experiencing fast increase because of the improvement in technology related to area-based totally and the increasing fashion in usage of mobile and IoT devices. LaaS platform presents the following solutions primarily based on region intelligence like Geofencing, Mapping & Navigation, Analytics & Insights for numerous sectors of firms, which include Retail, Transportation & Logistics, and Healthcare. Concerning marketplace possibilities, the analysts nation that the boom of the LaaS market will accelerate, attributable to the developing actual-time place records for Personalised Customer Engagement, deliver chain optimization, and marketing.

Some of the key gamers a good way to be included within the LaaS marketplace report are Google, Apple, HERE Technologies, and Mapbox are a number of the arena-famend marketplace gamers along side numerous other rising marketplace gamers that deal in numerous specialized LaaS answers for numerous industries. With the IoT gadgets and AI integration, LaaS is fast becoming effective in allowing corporations to get key insights from location records which can assist in analytics and entrepreneurship.

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Major Key Players:

  • Cisco Systems (U.S.),

  • Google Inc. (U.S.),

  • Qualcomm (U.S.),

  • Location Labs (U.S),

  • LocationSmart (U.S),

  • Microsoft Corp. (U.S.),

  • Ericsson (Sweden.),

  • IBM Corp. (U.S.),

  • Oracle Corp. (U.S.),

  • Esri (U.S),

  • Accelerite (U.S)


Location-Based Services Regional Market Insights: In 2024, Asia Pacific was the largest market.

The Asia-Pacific area is seeing unparalleled urbanization, accompanied by a rise in smartphone adoption and more digital connectivity. The need for location-based services has increased as a result of this development, which has fueled the growth of the LaaS sector in the region.
The Asia-Pacific region's thriving e-commerce ecosystem greatly benefits from the retail sector. Platform as a Service (PaaS) solutions enable merchants to offer tailored recommendations, targeted marketing campaigns, and expedited delivery processes, all of which contribute to the enhancement of the online shopping experience.

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The Report on Platform As A Market provides detailed analysis of segments in the market based on:

By Product Type

  • GPS

  • GPRS

  • RFID

  • GIS


By Application

  • Tracking & Navigation

  • Location-Based Social Network

  • Marketing & Advertising

  • Others


By Verticals

  • Consumer Electronics

  • Government

  • BFSI

  • Retail

  • Transportation

  • Others


By Application

LaaS permits real-time monitoring and navigation offerings, enabling users to exactly determine their locations and navigate to their meant destinations. Precise area records is of the maximum significance in sectors which include transportation, logistics, and emergency services, wherein it ensures secure and green operations.

LaaS enables customers to attach, proportion, and find out content primarily based on their geographic proximity thru area-based social networking structures. These platforms facilitate elevated person involvement and offer tailor-made experiences, thereby stimulating social exchanges and nurturing community involvement in domain names together with tourism, occasions, and the advertising of neighborhood establishments.

By Region

  • North America (U.S., copyright, Mexico)

  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)

  • South America (Brazil, Argentina, Rest of SA)


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The report addresses key questions that industry players and investors are keen to answer:

  1. Which market segments will develop in developed and emerging markets over the next 5 to 10 years?

  2. How are regulatory policies affecting the Location as a Service Market industry?

  3. Which genres/application segments in Location as a Service Market will we witness significant adoption in the next decade?

  4. What innovative products are similar companies developing in the Location as a Service Market sector through R&D activities?

  5. How are different players, both large and small, strategizing their channels in Location as a Service Market?

  6. Moreover, by keeping a finger on the pulse of the market, this report provides valuable insights into the key drivers, challenges and opportunities in Industry.


Key Industry Developments in the Location as a Service Market:

  • In April 2024, Iridium Communications Inc., a prominent provider of global voice and data satellite communications, announced today that it has completed the acquisition of Satelles, Inc. This acquisition has positioned Iridium as the frontrunner in secure satellite-based time and location services, enhancing and safeguarding GPS and other GNSS-dependent systems. The integration of Satellite capabilities strengthens Iridium's portfolio, ensuring robust offerings in critical infrastructure and applications requiring precise and secure positioning information globally.

  • In January 2024, Accenture completed its acquisition of NaviSite, a provider of digital transformation and managed services. This acquisition enhanced Accenture's capabilities in application and infrastructure-managed services, enabling them to assist clients in North America in modernizing their IT for the AI era.


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